Articulate, present and debate ideas

This unit describes the skills and knowledge required to articulate, present and debate ideas in a work or broader life context using creative techniques in order to provoke response, reaction and critical discussion.

The unit applies to individuals who contribute and present ideas that may be complex in nature and may relate to new products, services, processes or creative works. These individuals are required to communicate ideas persuasively.

During this unit students will learn to:

1. Establish framework for communication
2. Develop ideas for communication
3. Debate and discuss ideas

Develop and apply knowledge of communications industry

This unit describes the skills and knowledge required to research, analyse and apply knowledge of the communications industry. This includes the marketing communications industries.

The unit applies to individuals in entry-level positions who have a general knowledge of the structure, organisation and function of the communications industry. Individuals in this role may have a limited leadership and guidance responsibility to others.

During this unit students will learn to:

1. Research and analyse communications information
2. Develop communications deliverables
3. Create draft of nonfiction material
4. Finalise communications deliverables

Collaborate in creative processes

This unit describes the skills and knowledge required to engage in a creative process and reflect on own role in the process.

The unit applies to individuals who are working in creative industries, as well as those involved in broader business and community activities where creative team effort is highly valued.

During this unit students will learn to:

1. Enter into a collaborative creative process
2. Engage in a collaborative creative process
3. Reflect on own role in the collaborative creative process

Undertake marketing activities

This unit describes the skills and knowledge required to prepare, coordinate and review basic marketing activities. It is a foundation unit covering general and basic marketing activities that do not require detailed or complex planning or implementation.

The unit applies to individuals working in a variety of occupational roles who have responsibility for a range of tasks involving marketing, analysis and planning. It could be undertaken as part of a broader role of a person in a small enterprise, or as part of a marketing plan for a larger enterprise.

During this unit students will learn to:

1. Prepare to undertake marketing activity
2. Co-ordinate marketing activities
3. Review marketing activities

Write complex documents

This unit describes the skills and knowledge required to plan, draft and finalise complex documents.

The unit applies to individuals who work in a range of business environments and are skilled in the creation of documents that are more complex than basic correspondence, memos and/or forms and that require review and analysis of a range of information sources.

During this unit students will learn to:

1. Plan complex document
2. Draft complex document
3. Finalise complex document

Develop a basic website for customer engagement

This unit describes the performance outcomes, skills and knowledge required to plan and build a basic website suited to organisation purposes and customer requirements. It requires the ability to plan and develop both the structure and content for the site, and to test and evaluate the site before it goes live.

It covers those skills needed by an organisation that chooses to develop its own site, using website building platforms, rather than using the services of information technology specialists.

It applies to individuals who work independently or with limited guidance from others, including senior operational personnel, business unit managers and, particularly to small business owner operators.

During this unit students will learn to:

1. Plan website structure
2. Develop website content
3. Create website pages
4. Test and critically evaluate website before site goes live

Prepare digital content

This unit describes the performance outcomes, skills and knowledge required to prepare written and visual digital content for use across online platforms and ecommerce sites. It requires the ability to determine content requirements, create content that aligns with both organisational and customer needs, and complete content uploading.

It applies to individuals working in operational roles in a diverse range of businesses that operate online to sell products and services. They operate with some independence, under limited supervision and guidance from others, and within established organisational policies and procedures.

During this unit students will learn to:

1. Determine digital content needs
2. Develop written content
3. Develop visual content
4. Upload digital content

Design and test direct marketing activities

This unit describes the skills and knowledge required to design, test and evaluate direct marketing activities which meet organisational marketing objectives.

The unit applies to individuals who are required to create and implement direct marketing activities for products or services. Such individuals may work in small, medium or large enterprises across a variety of industries and they usually work with a team and customers to design offers.

During this unit students will learn to:

1. Develop direct marketing activity
2. Prepare for testing marketing activity
3. Evaluate test results

Develop a social media strategy

This unit describes the performance outcomes, skills and knowledge required to plan and evaluate the use of social media. It requires the ability to determine suitable social media platforms, plan appropriate use and evaluate the effectiveness of social media activity.

This unit applies to individuals working in a diverse range of sectors and business contexts. They operate independently, under limited supervision from others, and are responsible for making a range of operational decisions.

During this unit students will learn to:

1. Determine social media requirements
2. Develop social media policies and procedures
3. Develop social media strategy
4. Monitor social media use
5. Review social media performance

Design and test direct marketing activities

This unit describes the skills and knowledge required to design, test and evaluate direct marketing activities which meet organisational marketing objectives.

The unit applies to individuals who are required to create and implement direct marketing activities for products or services. Such individuals may work in small, medium or large enterprises across a variety of industries and they usually work with a team and customers to design offers.

During this unit students will learn to:

1. Develop direct marketing activity
2. Prepare for testing marketing activity
3. Evaluate test results

Analyse consumer behaviour

This unit describes the skills and knowledge required to analyse consumer behaviour for markets and specific needs.

The unit applies to individuals who need to analyse consumer behaviour to examine factors that impact on decisions to purchase products or services. They conduct a thorough analysis of consumer attitudes and behaviour and make recommendations on marketing strategies to increase consumption of the product or service being marketed.

During this unit students will learn to:

1. Evaluate drivers of consumer behaviour
2. Evaluate reasons for existing levels of consumer interest
3. Recommend marketing focus