BSB50620 Diploma of Marketing and Communication
BSB50620 Diploma of Marketing and Communication
The Diploma of Marketing and Communication qualification reflects the role of individuals who use a sound theoretical knowledge base in marketing and communication and who demonstrate a range of skills to ensure that functions are effectively conducted in an organisation or business area. Typically, the individuals would have responsibility for the work of other staff and lead teams.
This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.
| Course Name | Diploma of Marketing and Communication | Course Code | BSB50620 |
| Start Date | Learning Mode | Online | |
| Units | 12 Units with 5 Core and 7 Electives | Prerequisites | |
| Notes | Students will need a computer and access to internet to complete this course |
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Design and develop marketing communication plans
This unit describes the skills and knowledge required to identify and evaluate a range of marketing communication mediums to design and develop marketing communication plans.
The unit applies to individuals who work in advertising, public relations, marketing or other promotional roles who plan electronic communications to effectively convey marketing communication messages and support achievement of marketing objectives.
During this unit students will learn to:
- Prepare marketing communication plan information
- Design marketing communication plan
- Finalise marketing communication plan
Write persuasive copy
This unit describes the skills and knowledge required to interpret a creative brief and evaluate a range of innovative options to write persuasive copy.
The unit applies to individuals who use well-developed advertising skills and a broad knowledge base to communicate messages in a wide range of contexts. In this role, individuals may develop copy individually or may work in a supervisory, management or freelancing capacity coordinating a team of writers.
During this unit students will learn to:
- Establish content purpose
- Prepare content
- Finalise content
Undertake project work
This unit describes the skills and knowledge required to undertake a minor project or a section of a larger project. It covers developing a project plan, administering and monitoring the project, finalising the project and reviewing the project to identify lessons learned for application to future projects.
The unit applies to individuals who play a significant role in ensuring a project meets timelines, quality standards, budgetary limits and other requirements set for the project.
During this unit students will learn to:
- Establish project parameters
- Develop project plan
- Administer and monitor project
- Finalise and review project
Establish and monitor the marketing mix
This unit describes the skills and knowledge required to identify and establish an effective marketing mix for a business. It includes preparing, implementing and monitoring the market mix.
The unit applies to individuals who have management roles in marketing and are responsible for developing marketing and promotional mix within an organisation. These individuals may monitor the marketing mix to adjust according to new marketing opportunities identified.
During this unit students will learn to:
- Prepare marketing mix
- Implement marketing mix
- Monitor marketing mix
Identify and evaluate marketing opportunities
This unit describes the skills and knowledge required to identify, evaluate and take advantage of marketing opportunities by analysing market data, distinguishing characteristics of possible markets and assessing viability of changes to operations.
The unit applies to individuals working in a supervisory or management marketing or advertising role within a marketing or advertising team or media organisation.
During this unit students will learn to:
- Explore marketing opportunities
- Evaluate marketing opportunities
- Evaluate required changes to current operations
Plan and interpret market research
This unit describes the skills and knowledge required to plan market research and conduct an analysis to report and interpret findings.
The unit applies to individuals who conduct market research planning at a managerial level. These individuals may have a good general knowledge of market research as well as a detailed understanding of the organisation’s operations, objectives and application.
During this unit students will learn to:
- Plan market research
- Perform market research
- Assess results of market research
- Report on market research
Develop social media engagement plans
This unit describes the skills and knowledge required to effectively develop social media engagement plans with a preferred target audience.
The unit applies to individuals working in a variety of marketing and communications occupational roles who have responsibility for developing social media plans and facilitating social engagement on behalf of a business or organisation.
During this unit students will learn to:
- Prepare to develop social media strategy
- Devise social media engagement strategy
- Facilitate content delivery
- Monitor and evaluate social media engagement
Conduct marketing audits
This unit describes the skills and knowledge required to conduct marketing audits, with reference to an organisation’s marketing plan.
The unit applies to individuals who wish to develop a comprehensive description of the organisation’s marketing operations as part of the marketing, planning and marketing auditing process. The outcomes of marketing audits are generally used to inform an organisation’s marketing plan. In this role, individuals must possess theoretical knowledge of advertising management and demonstrate a range of managerial skills.
During this unit students will learn to:
- Prepare for marketing audit
- Identify form of marketing audit
- Establish external marketing audit
- Establish internal marketing (self) audit
- Prepare marketing audit report
Write persuasive copy
This unit describes the skills and knowledge required to interpret a creative brief and evaluate a range of innovative options to write persuasive copy.
The unit applies to individuals who use well-developed advertising skills and a broad knowledge base to communicate messages in a wide range of contexts. In this role, individuals may develop copy individually or may work in a supervisory, management or freelancing capacity coordinating a team of writers.
During this unit students will learn to:
- Apply clear and appropriate language and style to writing and editing tasks
- Apply the appropriate voice, tone and tense
- Apply appropriate grammar, spelling and punctuation
- Perform editing and proofreading tasks to meet requirements
Manage budgets and financial plans
This unit describes the skills and knowledge required to undertake financial management in an organisation or work area. It includes planning and implementing financial management approaches and supporting and evaluating effectiveness of financial management processes.
The unit applies to managers in a wide range of organisations and sectors who have responsibility for the effective use of financial resources within work teams. They are responsible for ensuring that financial resources are managed in line with the financial objectives of the team and organisation.
During this unit students will learn to:
- Plan financial management approaches
- Implement and monitor financial management plans
- Review and evaluate financial management plans
Develop strategies to monetise digital engagement
This unit describes the skills and knowledge required to monetise digital engagement through a focus on customer engagement, content relevance and real-time digital payment systems.
The unit applies to individuals working in a variety of marketing and communications occupational roles who have responsibility for working with clients (both internal and external) on improving income streams from their digital strategies.
During this unit students will learn to:
- Establish the monetisation of digital engagement
- Create design interventions
- Select and implement tools and technologies
- Monitor and evaluate performance
Communicate with influence
This unit describes the skills and knowledge required to present and negotiate persuasively, lead and participate in meetings and make presentations to customers, clients and other key stakeholders.
The unit applies to individuals who are managers and leaders required to identify, analyse, synthesise and act on information from a range of sources, and who deal with unpredictable problems as part of their job role. They use initiative and judgement to organise the work of self and others and plan, evaluate and co-ordinate the work of teams.
During this unit students will learn to:
- Identify communication requirements
- Negotiate to achieve agreed outcome
- Participate in and lead meetings
- Make presentations
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